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Google Ads Pay-Per-Click Advertising

Site-Promo sets up, launches and manages Google Ads every day. We build a strategy, research keywords, set up analytics, GTM, Merchant Center and Shopping campaigns, and keep optimizing to bring you target customers and the best return on your budget.

Pricing

Complete Advertising Solutions for Your Website

From a quick test launch to full monthly management.

Basic Launch

from $150

Quick sales for small businesses with a limited range. Includes keyword research, negative keywords, 1–2 Search campaigns, basic ad extensions and Google Analytics integration. Ideal for testing a niche.

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Full Launch

from $250

A complete solution for online stores and highly competitive businesses. Includes GTM setup, Google Merchant Center integration, Performance Max, Search and remarketing campaigns. Maximum audience reach.

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Monthly Management

from $150

Ongoing budget optimization, lower costs, protection from wasted spend. Includes daily search term and negative keyword work, bid and strategy adjustments, account monitoring and Looker Studio reports.

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Google Ads Setup and Management

What Is Google Ads in 2026?

Google Ads is the most effective way to attract customers online. When a potential buyer searches on Google, your ad appears on the first page — exactly when they're ready to buy or order a service.

Google Ads works on relevance: your ad shows only to people whose search matches your business. That's the key difference from any other advertising — you pay only for interested users. Ads appear in search results and on Google's partner sites.

What Our Google Ads Service Includes

Audit and Strategy

Before launch, we analyze your business, competitors and niche: what your audience searches for, the cost per click in your field, and what budget delivers the result you need. From this we build a clear campaign strategy.

Keyword Research

Transactional — “buy”, “order”, “price”, “cost”
Branded — your company or product name
Local — queries with a city or region name, “near me”, “with delivery”
Comparison — “best”, “reviews”, “top rated”

Google Tag Manager (GTM) Setup

GTM tracks every important action on your site without a developer: how many people called after clicking an ad, how many submitted a form, and where they leave the site. We set up event triggers for “Order”, “Call” and “Submit” buttons, call tracking, lead tracking, micro-conversions (key page views, scrolling, time on site) and send data to Google Analytics 4 and Google Ads.

Google Merchant Center Setup

create and verify your Merchant Center account
set up the product feed with current prices, photos and descriptions
sync the feed with your site — automatic updates when prices or stock change
fix feed errors — disapproved products, price mismatches, image issues
link Merchant Center to Google Ads to run Shopping campaigns

Shopping Campaigns (Shopping / Performance Max)

Standard Shopping — precise bid control by category and product
Performance Max — automated campaigns across Search, YouTube, Gmail and Display
Product groups — separate budgets and priorities by category
Conversion goals — optimizing for purchases, calls, leads
ongoing ROAS monitoring

Campaigns and Ads

Search — text ads in Google results
Display — banner ads on partner sites
Remarketing — bringing back visitors who left without ordering
Responsive Search Ads (RSA) — Google tests headline combinations and shows the best ones
Ad extensions: phone, sitelinks, prices, callouts

Daily Monitoring and Management

Search terms. Every day we review the actual queries that triggered your ads and add new effective keywords right away.
Negative keywords. They block irrelevant searches — if you sell new furniture, “used” and “free” belong on the list. In our experience, proper negative keyword work cuts wasted spend by 20–40%.
Bid adjustments. We see which hours, days and devices bring the most conversions and raise or lower bids accordingly.
A/B testing. We keep testing new headlines and descriptions and keep the ones with higher CTR and more conversions.

Analytics and Reporting

weekly and monthly reports: impressions, clicks, CTR, cost per conversion, ROAS
a Google Looker Studio dashboard with real-time stats
funnel analysis — from ad click to final order
month-over-month comparison

How Much Does Google Ads Cost?

Google Ads charges per click (CPC) or per thousand impressions (CPM). Cost per click depends on competition in your niche. There's no required minimum budget — you set a daily limit and can change it anytime.

Real example. A roofing materials campaign with a budget of about $1,500/month: showing ads in positions 1–3 on Google cost about $75/day. To stay within $50/day, we ran ads only during peak hours, 10 AM to 5 PM. The result: a steady flow of leads with no overspend.

Why Hire a Specialist?

Setting up Google Ads yourself without experience almost always ends the same way: money is spent and no leads come in. The reasons are poor campaign structure, no negative keywords, broken conversion tracking or a misconfigured Merchant Center.

We handle the full cycle: from the initial audit and GTM and Merchant Center setup to daily management, optimization and transparent reporting. Your job is to handle the leads and sell.

Google tools we work with

FAQ

Frequently Asked Questions

How much does Google Ads management cost?

Basic Launch is $150, Full Launch is $250 and Monthly Management is $150. This is our fee for the work. Your advertising budget is paid to Google separately.

How much should I spend on ads?

It depends on your niche, the cost per click in your field and how many customers you want. Before launch we analyze your competitors and keywords and suggest a budget that can deliver the result you need. You can start small to test the niche and scale what works.

How soon will I get customers?

Ads can start showing right after the campaigns are launched and approved, so you can get visitors and inquiries quickly. It usually takes a few weeks of optimization (search terms, negative keywords, bids) to reach stable results, which is why we recommend ongoing management.

What is the difference between Search, Shopping and Performance Max?

Search ads appear when people look for your product or service on Google. Shopping ads show your products with photos and prices. Performance Max is an automated campaign that runs across Search, YouTube, Gmail and Display. We choose the mix that fits your business and budget.

Do I need Google Merchant Center for my online store?

Yes, if you want Shopping or Performance Max campaigns for your products. Merchant Center holds your product feed with prices, photos and stock. We create and verify the account, set up and sync the feed, fix errors such as disapproved products, and link it to Google Ads.

Ready to grow your business online?

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