Modernization, Redesign, SEO and Copywriting
Site-Promo offers professional modernization, redesign and SEO for small and medium-sized businesses. We update structure and functionality, refresh the design and raise your visibility in search.
The Best Solutions to Grow Your Website
Update, redesign, optimize — in any combination.
Modernization
We update the structure and features and move your site to a modern CMS. The result is a faster, more convenient, mobile-friendly site that meets current standards.
OrderSearch Engine Optimization
SEO and GEO raise your visibility in Google and in AI answers by improving content, structure and technical settings. It brings more traffic and more of the right customers.
OrderRedesign
A fresh look and better navigation make your site modern, convenient and appealing. A redesign improves usability and builds a professional image.
OrderWebsite Modernization
Modernization is a partial or complete change to a site's structure, design and features. It includes updating the design, moving the site to a CMS, and adding new features and services.
Website Redesign
A redesign is a partial or complete update of a site's graphics and navigation. We move a site to a content management system (CMS) when it is static or runs on an outdated platform that no longer fits the company's needs.
Adding Functionality
This can include a forum, classifieds board, online ordering, polls and more. It can also mean a new admin interface or a major navigation overhaul. For a large expansion, we recommend moving the site to a professional CMS.
Copywriting
A successful website makes money for its owner. To get there, it has to be promoted properly, and the first step is SEO. Alongside display and pay-per-click ads, SEO is one of the most effective online marketing tools, and copywriting is at its core.
Copywriting means writing original text for your site. Text generators exist, but what they produce is usually hard to read and full of style and grammar mistakes. Search engines may index it, but visitors won't care about it.
Our copywriters hold degrees in language and literature and write on a wide range of topics. Your site gets well-written, original, engaging content that attracts customers and is indexed correctly: news, blog posts, articles and more. When you order copywriting from us, you get lively, easy-to-read text that holds attention and helps your site rank.
Search Engine Optimization
SEO is the process of adjusting a site's source code, content and structure and managing its backlinks. The goal is higher rankings in search engines, which brings more interested visitors. Today this also means being understood and quoted by AI assistants such as ChatGPT, Gemini and Perplexity (GEO), which rely on the same quality signals.
Search engines judge how well a page matches a query and how authoritative the site is, based on the quality and number of inbound links and many other factors.
On-Page Factors
These are under the site owner's control:
- optimizing text and markup for target keywords;
- improving the quality and amount of content;
- formatting text well;
- internal linking;
- better structure and navigation.
Content quality matters most: each page should match the search query as closely as possible.
Off-Page Factors
Inbound links are the key part of off-page SEO. Quality links from relevant, niche sites build your site's authority. What matters is the quality and relevance of the links, not their number. Every site and page has its own authority score, and Google takes it into account when ranking pages.
We use only white-hat SEO methods, with no banned techniques, so your rankings grow steadily and safely.
CMS platforms we work with
Frequently Asked Questions
What is the difference between modernization and redesign?
Modernization updates a site's structure and features and often moves it to a modern CMS (from $100). A redesign refreshes the look and navigation so the site feels modern and easy to use (from $300). Many projects combine both.
How do I know my website needs updating?
Common signs are slow loading, a poor mobile experience, an outdated platform, pages that are hard for you to edit, security concerns, or a site that looks older than your competitors'. If two or more apply, a deeper update usually pays off. We can check your site for free and tell you what is worth changing.
Will I lose my Google rankings after a redesign or CMS migration?
The risk is real, but it is manageable. Rankings usually drop when URLs change without redirects or when titles, descriptions and content are not carried over. We plan the change to protect your positions: keep URLs where possible, set up redirects, transfer meta tags and content, and check indexing after launch.
Can you move my website to another CMS?
Yes. Moving to a modern CMS is a core part of modernization. We transfer your pages, content and, for online stores, products to the new platform, so your site becomes faster, easier to manage and mobile-friendly. It is especially useful for static sites or outdated platforms that no longer fit your business.
How much does it cost?
Modernization starts at $100, search engine optimization at $200 and a redesign at $300. Larger projects, such as adding a forum, online ordering or a major navigation overhaul, are quoted individually after we look at your site.
Ready to grow your business online?
Tell us about your project and we'll send you a personal offer.