
A team of researchers from a British adult-products brand surveyed 22,000 people across 15 countries about their sexual appetites. Participants were asked to rate their sexual desire on a scale from one to ten.
Italy topped the rankings, with its citizens averaging a libido score of 6.93. Spain followed closely behind with a score of 6.91. Rounding out the top seven were France (6.24), the United Kingdom (6.22), Germany (6.09), Switzerland (5.87), and Austria (5.56).
Men reported higher sexual desire than women in every country — at least that’s what the survey responses suggested, according to the Daily Mail.
However, the lead author, Annabelle Knight, suggested that social norms may have prevented women from providing honest answers to this sensitive question.
Ms. Knight, an expert in sex and relationships, believes that men are more likely to boast about their robust sexual appetites, while women are often held back by outdated ideas about gender and sexuality.
The survey revealed that men’s libido averaged a score of 6.53, while women scored only 5.76—12 percent lower.
What the study found
Other studies conducted worldwide have claimed that millennials (those born between 1982 and 2004) are extremely sexually active, while members of Generation Z (born after 2005) do not prioritize sex.
However, the authors of this new British study found that Generation Z actually has a significant sexual appetite, rated at 6.96.
The survey also confirmed the well-known fact that sexual desire tends to decrease with age. For instance, British respondents over 65 averaged a libido score of 5.16.
Ms. Knight says there’s no shame in having a libido that is either lower or higher than average. What matters is being able to communicate openly with your romantic partner.
This new study continued the conversation from a survey conducted last month involving 2,000 participants. That survey found that men experience orgasms four times more often than women. Twenty percent of men and only five percent of women reported that they always orgasm during sexual intercourse. One-fifth of sexually active women stated they felt upset or disappointed after sex, but 11 percent of that group admitted they had grown accustomed to it.