
Designer Loris Dadda has unveiled his latest creation—the Napow jacket—built to make napping while traveling actually comfortable. It aims to block out external light and support the head and neck, creating a better environment for sleep on the go.
A Jacket to Combat Sleep Deprivation
In an interview with Designboom, Dadda says that in a 24/7 society sleep has shifted from a basic need to a scarce luxury. That shortage, tied to Abraham Maslow’s hierarchy of needs, contributes to problems like insomnia, anxiety, and depression.

Poor sleep takes a toll on both mental and physical health. That fatigue drives people to nap during commutes or in airport terminals. But those makeshift rests often leave you stiff and uncomfortable when you wake.
A Jacket for Comfortable Napping on the Move
The Napow jacket (short for NAP On the Way) is a sleeveless garment designed for napping while in motion. Its main purpose is to block out external light and create a more optimal sleeping environment where none exists.
The jacket includes an integrated safety strap calibrated to support the head and neck with controlled tension to prevent awkward positions. The collar has double-layer polyurethane padding for extra comfort.

The jacket makes napping in seated positions—like in airport lounges, subway seats, and office chairs—much more comfortable. It’s made from synthetic fibers, polyurethane, and eco-leather. Napow aims to give travelers a comfortable nap during transport and a break from the constant noise of modern life.